Tuesday, December 20, 2011

How online shopping websites should be designed

Recently I was looking for a new floor rug for our house and I was so frustrated about my lack of options when browsing online. I actually have the same problem with most products that I search for. Even if I do eventually find something, there are a limited number of online retailers that are willing to ship to Australia. Some how this time I hit the jackpot! Rug Couture seemed to have everything I am looking for in a website. It made me realise how much further websites have to go with their design and usability. So for that reason I thought I would do a website review. Here are some points that I think people should consider when designing websites for online shopping. P.S please note I am not an expert. I am just sharing my opinion.  

1. Make your website clean and easy to read and navigate around. There is nothing worse than not being able to figure out how to find something you want on a website. The most common one I have found is lack shipping information and contact details. Usually I have to look hard for this. I will stop looking at a website if I cant figure out whether they ship to Australia or not. You should also provide the estimated delivery time and cost of delivery. I hate having to go through the whole checkout process before it provides these details. I also like an easy sorting system. I like to be able to have search preferences. E.g. to sort by price, size and so on. If I cant sort things easily I will get frustrated and give up.

2. I hate a website that is badly designed. Even if the product looks ok a horrible looking website will turn me off. Be careful with the use of colour and font. Pick a colour that does not distract from the product and have a font that is easy to read. 

3. Be clever in the way that you market your product. Make it interactive and unique. For example, this website gives you the ability to customize the shape, colour, design and size of floor rug you would like. 

3. Be consistant with the images that you put up. For example, If you decide to crop your products then do it to everything (like below). Or if not, at least make them look appealing and consistant with your website design and feel.  

5. Make sure that you display the product in a way so that people have the flexibility to view it on different angles or close up images. 

6. Make the ordering process easy. There are lots of little things that you can do to make it a whole lot easier for the customer to select what they want. Think about how people are going to want to oder things. This website provides size options that you can customize yourself, however it then it gives you an easy option of picking from popular sizes. It also allows you to pick your measurement preference e.g. cm or feet and inches. 

7. The 'suggestive product' feature is great. It should provide examples of other products that the customer might like based on what they are looking at, or have looked at. For example this website has provided some suggestion of other colours and styles that are similar to the selected product. 

8. Being able to actually visualise the colour of the item that you want its a such good option to have. 
It is much easier to decide if you have a real example in front of you.

9. Allow people to make last minute changes at the checkout. E.g add or remove items.

10. Make the payment process easy. If they have to add lots of details it gets really annoying. Have an       asterisk to help people know what details are required and which ones are optional. An automatic tab can     also help when people are putting in their contact and payment details. Provide tick boxes where   appropriate so that people dont have to put in their details twice if they dont need to.  


  1. This is a fantastic breakdown! You have also introduced me to some new web eyecandy. :-)

    By any chance, do you have any thoughts regarding the design of library websites? E.g. what appeals most to you, color pallets, important information, etc.?

  2. Saga World Online is the complete online shopping store for great & lavish handicrafts and handwoven items.shopping in Dubai UAE was never enriching as the online shopping store has everything from Mughal and Safavid dynasties inspired Jewels, Watches & Accessories.Moreover, a coffee break aspiration meets wonderful experience in this art of gallery. Soothing for mind and soul, this arts and crafts store redefine the meaning of home decor.

  3. I could not agree more. Recently I was shopping online for a new rug and found aussie websites a real let down. I have also done the whole 'fake buy' just to find out shipping costs from international retailers.

    One of my favourite websites for marketing their products is Asos. Their catwalk video of all clothing items is just shopping perfection :)

  4. Everyone is looking for high quality online baby products that are very easy to purchase for your little one. I have found best baby store that provides superior quality of online baby products at affordable price and special discount offer in all kind of baby products.

  5. That's very useful tips on how a online shopping sites should be.
    Customer should feel comfortable while surfing through the website.

  6. Thanks a lot for sharing the best shopping sites here with the benefits it had. So Create an Online Shop with the best shopping sites we have to make the best online business.

  7. I´m here again because i like so much what i find here.
    great post.

  8. Well described site, grabs more attention of viewers. Thanks! Chicago Movers

  9. The most important features of an eCommerce website and will offer some tips and suggestions to building an effective eCommerce website.Thanks for sharing the post.
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  10. Every ecommerce websites should have attractive design and colors and perfect en-query form.It would help to more visitors buy the things through your website.
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  11. For purchasing a product most of the user search on internet. Online shopping website need as one stop solution to the customer.
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  12. It is crucial to maintain the position on the search engines like Google, yahoo and others for the website owners to get good business through online.
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  13. An e-commerce website design should be eye caching, easy to navigate for user needs. Site with simple and well defined functionality to buying a product.

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  14. So for that reason I thought I would do a website review. Here are some points that I think people should consider when designing websites for online shopping. sell stuff online for cash

  15. Good job. This is very nice post. I like your post. Its fantastic. Thanks a lot for share and that's my request please share me more post in future. rubber flooring uk

  16. Sticking with popular brands is as good as any advice when shopping online. Not only do you know what you’re getting by way of quality and price, but you also feel more confident that these well-established names have in place robust security measures. Web Designing Bangalore

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